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The 1st part of the process demands identifying and evaluating all negative search results and building a strategic plan.
There are 2 parts to the plan: 1. Move the negative notices, and 2. Substitute them with favorable search results.
Negative publicity can just about every time not be erased from the search engines. However, most of the time the negative notices can be pushed down and hopefully off the first page. It is a well-known statistic that most search engine users won't look past the first page of results and those that do are usually searching for something specific.
The other part of or service is to introduce positive listings that produce positive content that will come out at the top of the search engines. The added benefit is that this content can be completely crafted and controlled by the client and can consequently be employed to enhance and amplify your online reputation.
As well creating new favorable content to be posted on the Internet, our service as well admits promoting current favorable results so these results will rank higher in the search engines.
The success of our process depends upon the skilled fusion of marketing, writing, promotion, public relations and SEO skills. To work efficaciously, these steps need to be executed on an continuing basis until the objectives are accomplished. Regrettably, depending upon the severity of the bad publicity, results can take numerous months to achieve.